Invisible Market: Energy And Agricultural Technologies For Women’s Economic Advancement
Technology has changed the way the world works and lives. But many of the world’s poor, particularly women, have limited access to technologies that can help them enhance their economic opportunities. There is tremendous opportunity in reaching this invisible market. Women are the fastest-growing cohort of entrepreneurs and business owners in developing countries. Energy and agricultural technologies, in particular, have extraordinary potential to improve their productivity and economic possibilities. This paper examines how women’s use of technology and their involvement in the development and distribution of a technology can not only advance women economically, but also can benefit enterprise-based technology initiatives by expanding their markets and helping them to generate greater financial returns. It builds on ICRW’s landmark paper, entitled Bridging the Gender Divide: How Technology Can Advance Women Economically, which made the case for how technologies can create pathways for strengthening women’s economic opportunities.
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